Marketing
Why Generic Marketing Programs Don’t Work
Or how to recognize what really works in marketing You see them all the time. They promise extraordinary results. They do all the work for you-all you need to do is click a few times and… voila, (!) you have a zillion new clients and a gazillion dollars in your bank account. You aren’t the…
Read More7 Ways to Create a Conference Booth that Sells
7 Ways to Create a Conference Booth that Sells With the lifting of Covid restrictions, there are more businesses that are back at conferences, trade shows, festivals and bazaars. I’ve been selling my children’s picture books and school counselor curriculum at conferences and festivals for over ten years. It can be not only a profitable…
Read More3 Secrets to Success on Social Media
Is social media necessary for a successful business today? Most businesses feel the answer is yes. However, there is very little guidance on how to utilize it in an effective way. What should you post? Should you include something about you personally or should you keep it strictly to business information? Should you teach people…
Read MoreTwo Secrets to Marketing Your Product or Service
The Secret to Success in Marketing You will hear a lot of suggestions about how to market your business. In fact, you may hear so many different strategies and tips that you feel overwhelmed and don’t know where to start. There a whole books written and programs designed to teach entrepreneurs how to market. And…
Read MoreWhere is the story in your business?
A couple of years ago, I was consulting with a business owner recently who has a gift for seeing the story, the message in everything that his business does. You might find that hard to believe if you knew his business. He cleans. You know, offices, homes, dorms, new construction. Bathrooms, bedrooms, kitchens, toilets. Where’s…
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