Marketing – Lynne Wyatts

Crafting Your One-Liner: The Art of the Elevator Pitch for Coaches

In the fast-paced world of networking and business, you often have just a few seconds to make a lasting impression. I attend a lot of networking meetings and one of the advantages over the years is that it has forced me to pay attention… a lot of attention, to how to create a compelling pitch…

Networking Strategies that Deliver

When you are an entrepreneur, success often hinges not only on what you know but also on who you know. Indeed, effective networking can be the secret sauce that propels your business to new heights. Whether you are new to networking or have been networking for what seems like forever, here are some tried…

Creating a Compelling and Engaging Elevator Pitch

You are at a networking event and someone asks you, “What do you do?” What does your elevator pitch sound like? A. Um… I’m justa coach. B. I help people who are in life transition… you know, like in their career or relationships or parenting troubles and I even help people hook up with a marriage…

Your Story Matters in Your Business

Why tell your story? Every business owner has a story. Some are so well known that the business is the story. Think Pencils of Promise or Tom’s Shoes. As a leader in your business, your story inspires others. It identifies the core values of your brand. It makes your product or service memorable. It describes…

Three Questions to Simplify Your Life

Creating Focus Counts Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end, because once you get there, you can move mountains. Steve Jobs What if you had one minute to describe your business? What if you had…

Boost Your End-of-Year Financial Success with Holiday Solutions!

As we edge closer to the holiday season, it’s time to think not just of snow and gifts, but also of wrapping up your business year on a high note. Wonder how? Address some of the common challenges your potential clients face and how your business is poised to be their festive solution. Remember the…

Planning a New Marketing Campaign? Do This First!

You are planning a new approach to marketing your coaching or consulting business. You know you need to try something new and different but how will you know if this is the right thing to do? Is it worth the time, energy or even money that you are about to put into it. The ICE…

Seven Secrets to Selling More of Anything

Even if you hate selling stuff One aspect of being an entrepreneur and having my own business that I initially hated and feared was sales. In the beginning I was one of those people who said, “I can’t sell anything.” However if you produce a product, eventually you want to share it with others and…

Understand How the Brain Works to Sell More and Serve More

Every business owner that I talk with would like to sell more so they can serve more. Chefs want to sell more so more customers can enjoy their specialty cuisine. Non profits want donors to give more so they can help more clients. Fashion stylists want to help more customers look their best so they…

Not Getting the Marketing Results that You Want?

Three Ways to Create a Message that Clicks It was right-under-my-nose and if it’d-been-a-snake-it-would-have-bitten-me. The lunch box that I carried everyday to work was missing and I had looked for it everywhere. I looked all over the dining room, the car and my lunch spot at work, repeatedly, daily, frequently. I mulled over the possibilities with increasing…