Grow Your Client List

Do you have a product or service to sell?

Do you wonder who to sell it to?

Too many first time entrepreneurs focus intently on getting their product on the market or the website up and running, then sit back waiting for the big bucks to roll in.  If that was your approach, I bet you are still waiting…

To effectively market your product, you need to think like a marketer all the time.  That doesn’t mean you turn into the sleazy, pushy salesperson you hate.  It does mean that you look for opportunities to share, establish relationships and nurture your clients all the time.  This is not something to do helter-skelter or whenever sales are down. Rather, it is important to have an ongoing process for getting this accomplished. Here are the steps involved:

1. Brainstorm all the people you know that could benefit from or use your product or service. Organize this into a list of at least 100 people. Think you don’t know that many people? I bet you do, even if they aren’t your closest acquaintances.
2. Spend some time identifying your yes client. Who most needs your service? What is the pain point or obstacle that you help someone overcome. Why? What is it that your services provides? What is the benefit to your ideal client?
3. Using your ideal client criteria, organize the list in terms of who could use what product or service (assuming you have more than one). Then rank each from 1-3 in terms of how likely they are to need it. Be specific. Remember that you are not selling a product or service, you are helping people over come a problem or obstacle.
4. Create a series of automated emails letting the ideal potential clients on your list know about the product or service that you offer. Include call to action to schedule a virtual or in person meeting to discuss your offering. Be sure to identify the pain point or obstacle that you can help them overcome and the specific benefits of your program. You might offer help through training. a workshop specifically designed for their business or individual coaching. Tailor the offering to the specific nature of your business and the ideal client’s need.
5. Keep adding to your list of potential clients through networking, referrals and opt in lead magnets. Each time you add a new name, send an automated email sequence that shares your product or service and how you can help them overcome their pain point or obstacle.

While you are developing your list and sending emails, attend networking events and create ongoing videos or posts through your social media/newsletter that reinforce and share the same points that you are making in your email sequence. Become visible and known as the expert for your particular business.