building a business – Lynne Wyatts

Specific Strategies for Creating the Content Your Audience Will Read

So, you get it. It’s important to create content that your audience will read (assuming you know who your audience is. That’s a different post). But just how do you do that? Where do you get the ideas? Strategies for Creating Magnetic Online Content Know Your Audience: Don’t assume you know what your audience wants.…

Writing… Do You Love It or Hate It?

When I work with coaches of all kinds, it often seems they tend to show up in one of two camps: #1 I Love to Write! Coaches: These are coaches who really enjoy writing, anything. They might have a book in progress, they might write a weekly blog or newsletter. They write much of their…

Creating a Compelling and Engaging Elevator Pitch

You are at a networking event and someone asks you, “What do you do?” What does your elevator pitch sound like? A. Um… I’m justa coach. B. I help people who are in life transition… you know, like in their career or relationships or parenting troubles and I even help people hook up with a marriage…

A Personal Post: The Story Behind It All

What if your life is a story someone needs to hear? Do you have a story to tell? Do you read a book or watch a movie and think… I have a life story that’s even better than that… Do your friends and relatives tell you to share your experience? What is holding you back?…

Scaling Smart: Growing Your Business without Growing Pains

Is you business growing? Whether it is taking off like a rocket or growing at a snail’s pace, it’s still important to make plans for future growth. Scaling a business is like raising a child: it’s filled with moments of pride, sudden growth spurts, and yes, some inevitable teething pains. But just as a seasoned…

Five Things I Wish I Knew When I Started My Business

Five Things I’ve Learned From Starting a Business My coaching business has been many years in the making. For years, I was working full time as a school counselor while coaching, writing and training on the side. I officially left school counseling and launched my coaching business six years ago. Since I’d been working in…

Year-End Review: Celebrating Wins and Lessons from 2023

As the curtain falls on another transformative year, it’s time to embark on a powerful ritual – the Year-End Review. This isn’t just about numbers and statistics; it’s a holistic celebration of both victories and lessons, a roadmap for the exciting entrepreneurial journey ahead. The Gap and the Gain: A Perspective Shift As you delve…

Boost Your End-of-Year Financial Success with Holiday Solutions!

As we edge closer to the holiday season, it’s time to think not just of snow and gifts, but also of wrapping up your business year on a high note. Wonder how? Address some of the common challenges your potential clients face and how your business is poised to be their festive solution. Remember the…

Planning a New Marketing Campaign? Do This First!

You are planning a new approach to marketing your coaching or consulting business. You know you need to try something new and different but how will you know if this is the right thing to do? Is it worth the time, energy or even money that you are about to put into it. The ICE…

Stressed?

Are you stressed out? Being an entrepreneur means being stressed… right? Isn’t that just part of the way things work? Stressed about getting new clients. Stressed about getting work done. Stressed about how to present your elevator pitch at the next networking event. What if being stressed isn’t the way it has to be? Feeling…